Outbound vs inbound marketing: What it means for Zim businesses
Before diving in, here are some key terms in the marketing world, particularly digital marketing.
By Denver Kunaka
Mar. 28, 2025
Digital marketing and entrepreneurship
Businesses can understand their audience, track conversions better, and make decisions based on data with the assistance of these technologies.
By Farai Chigora and Tabani Moyo
Mar. 23, 2025
Gweru descends on Mtapa vendors
In a statement yesterday, acting town clerk Livingston Churu said the informal traders had until the end of yesterday to leave the illegal sites.
By Stephen Chadenga
Mar. 19, 2025
Effects, consequences of predatory pricing
After establishing a case of predatory pricing, the commission refers the matter to the National Prosecuting Authority for prosecution and the appropriate level of fine.
By Competition And Tariff Commission
Mar. 14, 2025
Netherlands partners local women empowerment initiative
Verwijk told Standard Style that women were agents of social change and were more inclined to empower their families than their male counterparts hence the need to support them more.
By Style Reporter
Mar. 9, 2025
Impact of US tariffs on China: What investors need to know
Announced by President Donald Trump, this move has jolted markets, rattled supply chains, and left investors — from Wall Street to Harare — scrambling to assess the fallout.
By Isaac Jonas
Mar. 9, 2025
Tobacco industry goes digital with biometric farmer registration system
The country is Africa’s leading tobacco-growing nation and the world’s fourth-largest producer after China, Brazil and India.
By Obert Siamilandu
Mar. 7, 2025
2025 tobacco marketing season opens
Tobacco is Zimbabwe’s top export crop and the second largest forex earner after gold.
By Ashton Ndakusiya
Mar. 6, 2025
Don’t trade local currency component on parallel market, TIMB tells growers
Tobacco farmers will retain 70% of their proceeds in United States dollars and get the balance in local currency.
By Nhau Mangirazi
Mar. 3, 2025
