Entrepreneurship and management of brand association in the age of AI
Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.
By Farai Chigora and Tabani Moyo
Dec. 8, 2024
Simbisa to expand Zim footprint
The group’s overall revenue grew by 6% year-on-year, with customer counts rising 7% versus prior year while real average spend fell 1%.
By Tatira Zwinoira
Nov. 20, 2024
Simbisa disposes of Mauritius, Zambia and Ghana operations
The Victoria Falls Stock Exchange listed restaurant chain’s origins can be traced back to 1987 when the first Chicken Inn branch was opened in Harare.
By Rufaro Hozheri
Oct. 11, 2024
Simbisa to sink US$17,8m in FY25 for expansion, modernisation
In its report for the year ended June 30, 2023, Simbisa announced it would open 92 new stores at a total cost of more than US$22 million in the following comparative year.
By Tatira Zwinoira
Oct. 2, 2024
Bakers Inn restructures, cuts staff after US$1m loss
The restructuring was driven by escalating operational costs, which had severely impacted the company's viability.
By Tafadzwa Mhlanga
Aug. 16, 2024
InnBucks, beyond what meets the eye
My first interaction with Innbucks was at a Simbisa outlet back in 2021, and just like any new product on the market, it was under some promotion of some sort.
By Rufaro Hozheri
Apr. 26, 2024
Brand association, approved standards
Voluntary standards are revolutionary. A brand with an approved standard is quality assured. National and provincial standards will bring about brand association with territories.
By Tanaka Chikwenhere
Apr. 5, 2024
Sakunda, Better Brands to power Bosso brand
Better Brands’ partnership extends to the junior teams, the developmental side Bosso 90 and the ladies team Highlanders Royals.
By Fortune Mbele
Mar. 10, 2024
Simbisa declares strong profit growth
In its interim financial for the half year ended December 31, 2023, the company’s chairperson Addington Chinake said revenue rose by 7,4% to US$147,75 million.
By Tafadzwa Mhlanga
Mar. 1, 2024
