Why modern PR measurement must prove real business impact
Outputs are the easiest to measure. They include media coverage, impressions, social posts published or event attendance. Outputs tell us about activity and volume, not effectiveness.
By Lenox Lizwi Mhlanga
Feb. 1, 2026
The Boma — Dinner & Drum Show hits new record
The Boma – Dinner & Drum Show is part of the Victoria Falls Safari Collection, which is operated by AAT hospitality group.
By Staff Writer
Jan. 31, 2026
ZSE counters face selective gains
By contrast, the ZSE remained highly concentrated, with market capitalisation rising to US$3,5 billion, but dominated by Delta and Econet.
By Mthandazo Nyoni
Jan. 30, 2026
Human-wildlife conflict intensifies along Bulawayo-Victoria Falls road
Sibanda also appealed to authorities to complement current efforts with permanent interventions, such as wildlife warning signage and speed-calming measures.
By Staff Reporter
Jan. 29, 2026
Barking up the wrong tree
In contrast, the smallest tree may be the Dwarf Willow, a tiny, creeping willow that grows in arctic and alpine regions, typically reaching only 1 to 6 centimetres tall.
By Tim Middleton
Jan. 25, 2026
Vic Falls blocks illegal land sale linked to city officials
A government circular seen by the Independent explicitly bars councils from disposing of land reserved for community purposes for any use outside local authority functions.
By Julia Ndlela and Tinashe Kairiza
Jan. 23, 2026
Fresh doubts over Bulawayo-Vic Falls Road deadlines
The Bulawayo–Victoria Falls highway is a critical economic artery linking Zimbabwe’s second-largest city to the country’s premier tourist destination
By Sharon Sibindi
Jan. 18, 2026
Just Leo unveils ‘Sanabwelela’, a soul-stirring anthem on mental ealth and heritage
Launched last Thursday, the project is an exploration of the human experience that the artist describes as her most emotional work to date.
By Sindiso Dube
Jan. 18, 2026
Kavango issues more than 74m new shares to Zim consortium
Comarton is a locally based investor that acts as the agent and administrator for the CMPFIC.
By Business Reporter
Jan. 16, 2026
