Outbound vs inbound marketing: What it means for Zim businesses
Before diving in, here are some key terms in the marketing world, particularly digital marketing.
By Denver Kunaka
Mar. 28, 2025
Business Opinion: Entrepreneurship and customer value
In this article, we take a deep dive into how entrepreneurs can unlock value for the customer.
By Farai Chigora and Tabani Moyo
Jan. 19, 2025
Procurement evolves to outcome based contracts
The trend reflects a growing inclination towards contracts that tie payments to measurable outcomes.
By Charles Nyika
Oct. 4, 2024
In modern digital news operations, editors need to drive the success
The result? A backward-looking, ping-pong game of blame and jurisdictional wrangling.
By Dietmar Schantin
Nov. 4, 2023
Why reputation management is critical in social media era
Use social media analytics to track your brand’s performance: Monitor your competitors’ social media activity to stay one step ahead.
By Lenox Lizwi Mhlanga
Dec. 4, 2022
Impact of commodity shrinkage on African farmers
SHRINKAGE in business lingo refers to cases whereby commodities become dry, thin and weak
By Charles Dhewa
Nov. 25, 2022
Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Farai Chigora. and Dr Tabani Moyo
Nov. 13, 2022
Bus operators pledge to end crisis
PUBLIC transport players have committed to revamp the sector with modern and customer-friendly buses to help manage the country’s unrelenting transport crisis.
By Lorraine Muromo
Sep. 16, 2022
Business opinion: Branding in the age of entrepreneurship and industrialisation (Part 23)
Brand management in the age of entrepreneurship should not be a game for the weak (rather makes the weak stronger). In our previous editions, we shared transformative cogs for brand equity, the need for lasting brand identity, positive brand attitude, and lasting brand recognition (these should be safeguarded).
By The Southern Eye
Apr. 24, 2022
