Customer experience: The new battlefield in marketing wars
In the modern-day corporate world, competition among different businesses has intensified, and as a result, the typical promotional marketing approaches are now deemed insufficient.
By Farai Nyasango
12h ago
Business Opinion: Customer service and entrepreneurial competitiveness
Providing adequate customer service requires organisations to be proactive and not just reactive.
By Farai Chigora and Tabani Moyo
Feb. 9, 2025
Business Opinion: Entrepreneurship and customer value
In this article, we take a deep dive into how entrepreneurs can unlock value for the customer.
By Farai Chigora and Tabani Moyo
Jan. 19, 2025
Procurement evolves to outcome based contracts
The trend reflects a growing inclination towards contracts that tie payments to measurable outcomes.
By Charles Nyika
Oct. 4, 2024
Perceptions, experience driven entrepreneurship
This does not only bring a positive perception and experience but goes beyond into the financial state of the business.
By Farai Chigora
Jul. 21, 2024
The wrong diagnosis (Zimbabwe’s war on drugs)
According to its advocates, it evokes a variety of responses, most prominently through substance abuse, which is used as a vehicle for attempting to numb pain.
By Tinashe Chikodzi
Jul. 14, 2024
Embracing the future: Salesforce automation
The automation is a collection of tools intended to increase sales teams' effectiveness and output.
By Paul Maphayike
May. 24, 2024
Why businesses should worry about over and understaffing
It is a delicate balance that every business, regardless of size or industry, must strive to achieve.
By Memory Nguwi
May. 17, 2024
Importance of customer service training
Handling feedback and complaints
By Jonah Nyoni
Jan. 13, 2024
Bulawayo police crack down on Entumbane drug syndicate
Local
By Bongile Moyo and Peter Dube
Feb. 21, 2025
