When discussing online casinos, bonuses are often the main motivator for players. After all, who doesn’t want some extra perks? However, according to KasinoBonus.io — founded in 2023 and operated by KasinoBonus LLC — more than 70% of players don’t use bonuses because they struggle to understand how they work. The reasons for this are not just a lack of awareness but also overly complex terms and conditions. These surprising statistics raise important questions that need to be addressed.
KasinoBonus.io, a platform created by Matti Slotte, an expert with years of experience in the gambling industry, is focused on helping players navigate bonus offerings. The team’s primary goal is to provide simple, accessible instructions, so everyone can make the most of their gameplay.
“Most players stumble over terms like ‘wagering requirements’ or ‘betting limits.’ Our aim is to make these concepts easy to understand so players can get the most out of their bonuses,” says Matti Slotte, the founder of KasinoBonus.io and a professional in the online gambling industry.
Challenges faced by players
The complexity of bonus terms isn’t just a theoretical issue—it’s a real obstacle for many players. Bonuses often come with requirements that confuse both beginners and experienced users alike. Wagering requirements, time limits, and maximum bet caps can transform a promised bonus into something inaccessible and ultimately impractical. When casinos fail to clearly explain these conditions, players tend to ignore the offers altogether.
“This is exactly where our mission lies—not just offering bonuses, but clarifying their terms,” Matti adds. “If players don’t understand how to activate a bonus, that bonus becomes meaningless.”
- KasinoBonus.io: 72% of players don’t use bonuses 'cause they don’t understand the terms
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KasinoBonus research findings
To tackle this challenge, the team at KasinoBonus.io conducted a survey with over 2,000 online casino players. The results were eye-opening: 72% of respondents admitted they skip bonus offers because they cannot understand the terms of activation. Many noted that complex wording and technical jargon leave them at a loss, let alone trying to figure out wagering requirements or betting limits.
Interestingly, nearly 40% of players said they don’t know how to track their progress in meeting bonus conditions, while 28% felt that bonus expiration dates are too short to take full advantage of the offers.
These figures clearly show that for most players, bonuses remain a mystery. The more complex the terms, the less likely players are to use them.
Meanwhile, the global online gambling market continues to expand. According to the IMARC Group, “the global online gambling market size was valued at USD 93.0 billion in 2024. Looking forward, the market is projected to reach USD 172.8 billion by 2033, with a compound annual growth rate (CAGR) of 7.1% during 2025-2033. Europe currently holds a significant market share of over 49.1% as of 2024.”
This rapid market growth, combined with an increase in audience diversity and services offered, makes simplifying bonus terms more essential than ever. As players are presented with more choices, clearer and more transparent terms will help capture and retain their attention.
Making bonuses more accessible
To make bonuses easier and more comprehensible for players, a few key steps can be taken by both casinos and players:
- Simplifying bonus terms. Casinos should reduce overly complicated requirements and provide clear explanations of wagering conditions and other restrictions.
- Transparency. Websites should clearly outline how bonuses work, what conditions need to be met, and how quickly players can claim their winnings.
- Educational materials. Creating articles, videos, and tutorials that explain how to use bonuses efficiently can be a great resource for players.
The need for clarity and simplification
What can be done to make bonuses more accessible to players? The answer is straightforward — simplify the terms. The clearer and easier the information, the more likely players are to engage with and benefit from bonus offers. Transparency and simplicity are essential for the majority of users.
Furthermore, educational resources in the form of articles, videos, and online courses can help both beginners and experienced players better understand how to use bonuses effectively. Ultimately, the goal is not just to give players bonuses but to offer them tools that maximize their benefits.
“We understand that for many players, a simple explanation is already half the battle won. That’s why we regularly update our content and create resources to help players navigate bonuses and promotions,” explains Matti Slotte. “Our readers don’t just get information about current offers — they also receive a comprehensive guide to making the right choices.”
How KasinoBonus.io assists users
KasinoBonus.io offers more than just a ranking of casinos — it provides in-depth bonus reviews. Each bonus is analyzed in detail, with explanations that help players understand how to make the best use of it. New articles and guides are regularly published on the site, making the bonus redemption process easier and more accessible.
Additionally, the KasinoBonus team carefully evaluates the reputation and licensing of operators to ensure users are only directed to trustworthy and reliable casinos.
“Our goal is not just to inform players but also to ensure they play in safe and secure casinos. This is one of the reasons we conduct thorough checks on all our partners,” Matti Slotte adds.
How to get the most out of your bonuses?
If you want to learn how to better take advantage of bonuses and promotional offers, KasinoBonus.io is your go-to resource. Here, you’ll find not only up-to-date information but also practical advice. Make bonuses a part of your strategy and get the best possible experience out of your gameplay.
