Perceptions, experience driven entrepreneurship
This does not only bring a positive perception and experience but goes beyond into the financial state of the business.
By Farai Chigora
Jul. 21, 2024
Embracing the future: Salesforce automation
The automation is a collection of tools intended to increase sales teams' effectiveness and output.
By Paul Maphayike
May. 24, 2024
Zida licence uptake rises
Manungo encouraged companies to work closely with Zida on getting projects to the approval stage to develop and package identified investment opportunities.
By Tafadzwa Mhlanga
Sep. 14, 2023
Brand invitation in entrepreneurship
Most of our SMEs brands seem to be lacking in this perspective. As they portray invitation for hostility instead of a wonderful treat.
By Farai Chigora
Jun. 18, 2023
Opinion: Engagement in entrepreneurial brand mix
Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora
Apr. 9, 2023
Promotions in entrepreneurial brand mix
In our previous edition we opened a new perspective in transformational branding of our entrepreneurial businesses.
By Farai Chigora
Apr. 2, 2023
Social intelligence for branding entrepreneurship
As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora
Dec. 11, 2022
Brand terrorism in entrepreneurship
Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Farai Chigora.
Nov. 20, 2022
Business opinion: Brand relationship management
Everyone in this life is more likely to follow where love is/builds and our brands should reflect the same in the mind/heart/soul of the current and potential customer(s).
By The Southern Eye
Jun. 12, 2022
