Business Opinion: Rebranding and entrepreneurship
Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:
By Farai Chigora and Tabani Moyo
Mar. 9, 2025
Business opinion: Brand modification against rebranding of SMEs
brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
By Farai Chigora
Sep. 4, 2022