It’s all about grooming, deportment
Ultimately, public relations is about storytelling — and every story begins with the storyteller.
By Cliff Chiduku
Oct. 15, 2025
Art of storytelling in PR
It is no longer enough to communicate; PR professionals must communicate with impact
By Cliff Chiduku
Jul. 16, 2025
Data is key in decision-making
We have seen several companies and financial institutions leveraging on such data to segment audiences, personalise offers and launch targeted campaigns.
By Cliff Chiduku
Jun. 25, 2025
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
Journos make good PR practitioners
This shift is also evident in Zimbabwe, where many professionals have traded the newsroom for the boardroom.
By Cliff Chiduku
May. 14, 2025
How to master event management
A well-executed event allows the organisation to showcase its values, products or services while also engaging with stakeholders in a meaningful way.
By Cliff Chiduku
Dec. 11, 2024
Speech writing: Lessons from Obama
Writing a public-arousing speech requires a deep understanding of the audience, an ability to build a compelling narrative and a mastery of emotional and logical appeals.
By Cliff Chiduku
Nov. 27, 2024
Copyright law: How best to incentivise creativity?
In most African territories the creator of any work automatically holds the copyright in that work.
By Charity Njanji
Aug. 9, 2024
Public relations: Is journalism a stepping stone to a successful PR career?
Journalists write news stories, features, editorials, headlines, captions, and content creation skills that are the bread and butter of PR.
By Lenox Lizwi Mhlanga
Jun. 11, 2023
