Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Vendors fight over Pepsi van
Dadirai Sakanda last week told magistrate Mandlenkosi Ndlovu that James Sakanda was harassing her after she took her vending van, which she had lent him earlier this year.
By Rejoice Phiri
Nov. 12, 2023
The prisoner’s dilemma
Considering two firms say Coca Cola and Pepsi sell similar products. Each must ascertain a pricing strategy.
By Blessing Nyatanga
Oct. 20, 2023
Varun Beverages Zim wins top gong
The Pepsi brand is present in nearly 200 countries and Varun Beverages Zimbabwe has come up tops in quality product, volume, share gain and investments.
By Business Reporter
Aug. 14, 2023
Varun ups can, PET capacity
“As part of their future plans, the company also aims to add 2 000 additional push carts in rural areas of Zimbabwe within the year.”
By Business Reporter
Jul. 14, 2023
Varun Beverages ramps up production
The company, which was commissioned by President Emmerson Mnangagwa in 2018, had a total investment of US$30 million.
By Staff Reporter
Jun. 23, 2023
Varun Beverages spreads wings
The warehousing facility will be the fifth phase of the project.
By Freeman Makopa
Apr. 16, 2023
