Concrete manufacturing company Pavcon Industries has moved in to solidify its market position and gain a competitive advantage in the local dog-eat-dog construction industry.
Pavcon Industries produces interlocking pavers, compressed common bricks and kerbstones, among a host of other products.
Shelton Paza, who is a construction and property expert as well as Pavcon Industries CEO said his company has adopted strategies that enable them to sustain their profitability in the challenging and competitive construction business.
He said a lot of players have of late joined the construction business, thanks to the booming industry buoyed by the new infrastructural development trajectory.
“We have proposed marketing strategies and these include creating customer value, differentiation and innovation and finding alternative ways to price cut our products,” Paza said.
“We are also emphasising brand value, maintaining marketing and advertising while focusing on targeted marketing communication.”
He said the strategies are anchored on the “Customer is the king/queen" mantra, hence developing strategies based upon customer insight and customer-centered while focusing on customer retention and loyalty.
“We have the Takaenda Promotion where we have discounts on products and services,” Paza said.
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“We extended the promotion because we believe in customer retention and loyalty.”
Paza, who is a multi award-winning businessman, said flexible payments were becoming increasingly popular in construction business and prospective home seekers should take advantage of that.
“It is evident that the Covid-19 outbreak disrupted every sector, including the construction industry,” Paza said.
“We cannot say people should not build because they were disturbed by Covid-19 or we cannot say industry should stop manufacturing building materials because there is no money.
“Let’s take advantage of these payment plans and continue with our building projects.”
