Hip-hop musician Saintfloew says he is ready to work in any way that counters the plague of drug abuse and social disorders it causes.
Born, Spice Tawanda Junior Mambo, Saintfloew says he has recovered and is raring to go after being taken into a rehabilitation centre in Johannesburg in August.
The youthful hip-hop sensation was flown to South Africa, thanks to local businessman and arts promoter Tinashe Mutarisi of Nash Paints after he got hooked to drugs.
Last night the Silas Mavende hit maker launched an album titled Rise and Lead at Alexandra Sports Club.
And the message contained in the 14-track album is about supporting the struggle against drug abuse.
“I am ready to work with anyone, who is fighting drug abuse,” Saintfloew said on Friday.
“Like Zimbabwe is open for business, Saintfloew is open to a no drug campaign.”
The fact that the musician was courageous enough to face reality and check into rehabilitation speaks volumes of his determination to fight drug abuse.
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“I gathered courage to come out in the open and check in at rehabilitation. That alone tells how serious I am in fighting drug abuse,” he said.
“Yes, drugs have taken a toll on most of us youths, but I believe if we work together we can overcome this courage.
“My new album Rise and Lead is an inspiration to many to rise, conquer and lead in anything they do.
“The album is talking about my personal life experiences and the challenges that most youth face.”
Saintfloew believes the album will help him regain his lost mojo in the dog-eat-dog music industry.
Produced at Nash TV Studios by Brian “Jamal” Chimuka, Manicure and South African New Tee, the album is a potpourri of genres.
“I am a hip-hop artiste, but I am versatile when it comes to genre,” he said.
“I believe my music reaches a divergent audience.”
Saintfloew features Gweru-born now Chitungwiza-based Lee Fire on the song Detention while Master H and Alvin are features on other tracks.
Meanwhile, Nash group chief operations officer Providence Mugayi said his organisation will keep supporting the arts industry, especially upcoming artistes.
“Nash has been supporting the arts industry over the years and one of the artists we have here Madam Boss can testify to that,” Mugayi said.
“We have been budgeting substantial amounts to support the arts industry in the country through one of our brands Nash TV.
“Very few artistes have not passed through Nash TV.
“Everyone whom you think is an influencer in Zimbabwe has passed through Nash TV.”
Mugayi said Nash does not exploit artistes, but thrives to support the industry, with much focus on the upcoming artistes.
He said the brand was doing everything possible to reach out to as many artistes as possible.
Popular comedienne Madam Boss attributed her success to Nash, through the Nash TV brand.
“I was not known, but the moment I partnered with Nash, I became so popular,” she said.
“I started working with Nash eight years ago as their brand ambassador and I was doing video skits, which I believe were popularised by the Nash brand.
“Mr Mutarisi has been supportive of the arts industry and continues to do so even today.”
Nash has worked with a number of artistes, including Alick Macheso famed for his Kochekera marketing campaign.
From humble beginnings and starting off with a run-down paint company branch at Chikwanha shopping centre in Chitungwiza, Nash Paints has grown to become a respected brand, in the process winning numerous accolades.
This month the company celebrates 15 years of existence.
