In recent years, the rise of social media platforms has revolutionized the way people communicate, share information, and connect with others.
While social media can offer numerous benefits, such as facilitating social interactions and providing a platform for self-expression, there is growing concern about the negative impact of overconsumption of other people’s lives, real or make believe, on social media leading to an individuals' poor mental health outcomes.
This instalment explores the various ways in which excessive use of social media can contribute to mental health issues, including anxiety, depression, low self-esteem, and feelings of isolation. By examining the underlying mechanisms through which social media affects mental health outcomes, this instalment aims to raise awareness about the importance of mindful consumption and responsible usage of social media platforms.
Social media has become an integral part of modern life, with billions of people around the world using platforms such as Facebook, Instagram, X, formerly Twitter, Threads, Snapchat and Tiktok to connect with others, share content, and stay updated on current events.
While social media can offer many benefits, such as creating safe spaces in the form of groups where people can vent anonymously, fostering social connections and facilitating communication, there is a growing body of research indicating that excessive use of social media can have detrimental effects on an individuals' mental health outcomes.
The pervasive nature of social media in today's society has led to concerns about the impact of constant connectivity and information overload on mental well-being. Studies have shown that overconsumption of social media can contribute to a range of mental health issues, including anxiety, depression, low self-esteem, and feelings of inadequacy. The curated nature of social media content, the pressure to present an idealized version of oneself online, and the constant comparison to others can all contribute to negative mental health outcomes.
This instalment aims to examine the ways in which the overconsumption other people lives on social media is affecting people's mental health outcomes. By exploring the underlying mechanisms through which social media can influence mental health, this instalment seeks to shed light on the importance of mindful consumption and responsible usage of social media platforms.
Effects of overconsumption of social media on mental health:
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Anxiety
One of the most common mental health issues associated with excessive use of social media is anxiety. The constant exposure to a barrage of information, including news updates, status updates, stories, reels, and notifications, can lead to feelings of overwhelmed and heightened anxiety.
Moreover, the pressure to maintain an active online presence, responding to messages promptly, and keeping up with the latest trends can exacerbate feelings of stress and anxiety. Facebook for example, is always upping its game in finding creative ways to keep you engaged on it. Most people on Facebook are now “public figures” or “digital content creators” who have created fiefdoms of an online community called “followers.”
When you reach a certain threshold, you can monetize your ability for innovative content creation by signing up to get paid by Facebook. Millions of people across the globe are being paid by Facebook this way and deriving a living out of it. Some of the content created is so crass and vulgar but keeps thousands of people glued, following what happens next. As consumers of this content burn data, to watch this useless content, their mental health is affected. How does it enable anyone to watch a so-called celebrity showing off their fancy cars and a humongous house they are renting? It creates a sense of lack, leading to a depressive state.
Studies have shown that individuals who spend a significant amount of time on social media are more likely to experience symptoms of anxiety, such as restlessness, irritability, and difficulty concentrating. The fear of missing out (FOMO) that is often perpetuated by social media can also contribute to feelings of anxiety and inadequacy. Constantly comparing one's life to the curated and often unrealistic portrayals of others on social media can fuel feelings of inadequacy and self-doubt, further exacerbating anxiety.
Depression
Excessive use of social media has also been linked to an increased risk of depression. The constant exposure to idealized images and lifestyles on social media can create unrealistic expectations and foster feelings of inadequacy and low self-esteem. Studies have shown that individuals who spend a significant amount of time on social media are more likely to experience symptoms of depression, such as persistent sadness, loss of interest in activities, and feelings of hopelessness.
Studies have shown that individuals who spend a significant amount of time on social media are more likely to report feelings of social isolation and loneliness. The digital connections formed through social media often lack the depth and intimacy of face-to-face interactions, leading individuals to feel disconnected and isolated despite being constantly connected online.
Moreover, the phenomenon of "social snacking," wherein individuals passively consume content on social media without engaging in meaningful interactions, can further exacerbate feelings of loneliness and disconnection.
The constant scrolling through feeds and consuming of content without active engagement can create a sense of emptiness and detachment, ultimately contributing to feelings of isolation and loneliness.
Sleep disturbances
Another significant impact of overconsumption of social media on mental health is sleep disturbances. The blue light emitted by screens, the constant notifications and updates, and the temptation to engage with social media late into the night can disrupt an individuals' sleep patterns and contribute to poor sleep quality. Studies have shown that individuals who spend a significant amount of time on social media are more likely to experience sleep disturbances, such as difficulty in falling asleep, waking up frequently during the night, and feeling tired and groggy during the day.
The addictive nature of social media, characterized by the constant need to check notifications, respond to messages, checking on likes, and staying updated on feeds, can interfere with an individuals' ability to unwind and relax before bedtime. This can disrupt the body's natural circadian rhythm and lead to difficulties falling asleep and maintaining restful sleep throughout the night. Chronic sleep disturbances can have a profound impact on mental health, contributing to symptoms of anxiety, depression, and irritability.
Cyberbullying, online harassment
The anonymity and disinhibition afforded by social media platforms can also contribute to cyberbullying and online harassment, which can have severe negative effects on an individuals' mental health. The ability to hide behind a screen and communicate with others without face-to-face interaction can embolden individuals to engage in harmful behaviours, such as cyberbullying, trolling, and harassment.
Studies have shown that individuals who experience cyberbullying and online harassment are more likely to report symptoms of anxiety, depression, and post-traumatic stress disorder. The persistent and pervasive nature of online harassment can create a sense of powerlessness and distress, leading individuals to feel overwhelmed and anxious. The fear of being targeted or ridiculed online can also contribute to feelings of isolation and loneliness, as individuals may withdraw from online interactions to protect themselves from harm.
Many others have subsequently committed suicide when their mental health breaks down.
Mitigating impact of social media
While the negative impact of overconsumption of social media on mental health is significant, there are steps that individuals can take to mitigate these effects and promote their well-being. Some strategies for responsible social media use include:
Limiting screen time: Setting boundaries around the amount of time spent on social media each day can help individuals reduce their exposure to harmful content and mitigate the negative effects of overconsumption.
Engaging mindfully: Being intentional and mindful about the content consumed on social media can help individuals avoid comparison traps, reduce feelings of inadequacy, and foster a positive online experience.
Cultivating real-world connections: Prioritizing face-to-face interactions and nurturing genuine relationships with friends and family can help individuals combat feelings of isolation and loneliness that may arise from excessive social media use.
Practicing self-care: Engaging in activities that promote mental and emotional well-being, such as exercise, meditation, and hobbies, can help individuals manage stress and anxiety resulting from social media consumption.
Seeking support: If individuals find themselves struggling with mental health issues as a result of overconsumption of social media, it is important to seek support from mental health professionals, such as therapists or counsellors, who can provide guidance and assistance.
Last word
The overconsumption other people’s lives on social media can have profound effects on individuals' mental health, contributing to anxiety, depression, low self-esteem, feelings of isolation, sleep disturbances, and cyberbullying.
The curated nature of social media content, the pressure to present an idealized version of oneself online, and the constant comparison to others can all contribute to negative mental health outcomes.
By raising awareness about the impact of social media on mental health and promoting responsible usage, individuals can take steps to mitigate the negative effects and prioritize their well-being.
It is essential for individuals to be mindful of their social media consumption, set boundaries around screen time, engage intentionally with content, and prioritize real-world connections to foster a healthy relationship with social media.
By prioritizing self-care, seeking support when needed, and cultivating a balanced approach to social media usage, individuals can protect their mental health and well-being in an increasingly digital world.
- Ndoro-Mukombachoto is a former academic and banker. She has consulted widely in strategy, entrepreneurship, and private sector development for organisations in Zimbabwe, the sub-region and overseas. As a writer and entrepreneur with interests in property, hospitality and manufacturing, she continues in strategy consulting, also sharing through her podcast @HeartfeltwithGloria. — +263 772 236 341.
