GOVERNMENT has called for optimum use of Lake Kariba to unlock its vast tourism potential as the largest man-made lake in the world by volume.
Located approximately 360 kilometres northwest of Harare, Lake Kariba is one of Zimbabwe's most prized tourist destinations, offering breathtaking scenery and a wide range of recreational activities.
Addressing an Indaba on Sustainable Development in Kariba recently, Tourism and Hospitality Industry secretary Takaruza Munyanyi emphasised the importance of leveraging on signature events to boost the region's appeal.
He called on stakeholders to support local events such as the Kariba International Tiger Fishing Tournament, Nyaminyami Festival and Kariba Carnival and Business Expo.
The Indaba on Sustainable Development is a pivotal engagement forum focused on advancing sustainable fisheries, tourism and infrastructural development in the Kariba region.
“We must optimise the use of Lake Kariba by leveraging on its vast potential for tourism, fisheries and infrastructure development,” Munyanyi said. “This requires innovative approaches, support for local events and clear incentives from local authorities. By working together, we can unlock Kariba's potential and stimulate economic growth in the region.”
He, however, expressed concern over the challenges facing the tourism sector in Kariba, including a poor road network and a lack of air transport.
“The state of our roads is a major deterrent to tourists and the absence of air transport services makes it difficult for visitors to access our destination,” Munyanyi said.
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He lamented the low occupancy rates of holiday accommodation in Kariba, adding that from 500 rooms in Kariba, occupancy was at 21% per year, while at the provincial level, it stood at 18% out of 1 200 rooms.
He attributed this to the lack of clear incentives from local authorities, emphasising the need for support to encourage investment in the sector.
“We need to work together to improve our infrastructure, provide incentives for investors and promote sustainable tourism practices,” Munyanyi said. “By doing so, we can make Kariba a premier tourist destination and stimulate economic growth in the region.”
Kariba Tourism and Business Indaba chairperson, Quinten De-Lang, welcomed Munyanyi's call, saying stakeholders were committed to working on promoting sustainable tourism practices, improve infrastructure and support local events that showcase Kariba's unique attractions.
