AS winter approaches, the focus of many people falls on television viewing bringing the delights of families getting together in the warmth and coziness of home settings to share on-screen highlights.
MultiChoice Zimbabwe’s corporate affairs and public relations head Charity Njanji said the different bouquets on DStv provide variety and choice to viewers.
“Recognition must be given that across the community there are different budget capacities and different viewing needs, so the DStv experience is offered to Zimbabwean viewers with six principal bouquets namely premium, compact plus, compact, family, access and lite, the latter exclusive to viewers in the Zimbabwean market,” she said.
“Family television viewing is enhanced by the range of options available on the DStv platform, which is differentiated by packages known as bouquets that are created to provide meaningful viewing experiences related to budget capacities.”
Njanji noted that DStv Family and DStv Access bouquets are becoming increasingly popular in the Zimbabwean market.
She said the bouquets were developed to ensure that members of the family can each find a selection suited to specific interests, needs and aspirational pursuits.
Njanji added that each bouquet on DStv rested on the basic platform of information, education and entertainment, with specific needs such as age and gender catered for giving viewers value for money.
“All DStv platforms are made up of the premier viewing focus, which is a range of television channels that are local, regional and international in nature, as well as the audio channels, made up of a wide range of music channels and local, regional and international radio stations,” she explained.
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“The audio channels are popular for use as background music and listening sources, especially for people who are working on manual activities while listening.”
Njanji said Access bouquet offered over 55 television channels, of which 10 are high-definition sources, while the Family bouquet offers more than 60 television channels, adding that both offered a selection of audio channels commensurate with the value offer.
“It is always important to make sure bouquets offer variety and that is the foundation of the DStv pay-television service. Feedback has shown us that the balance of programming offered on these bouquets is well-received by viewers, with content ranging from news, education, children’s programming, sport, entertainment and films,” she noted.
“Also, we introduced a special decoder discount price to ensure that Zimbabwean viewers have ready access to the exciting content on DStv.”
