This article was updated to add a retractionBULAWAYO-BASED events management company, 3D Media has set tongues wagging over alleged falling standards.
The company used to dominate the events management space and was well known for staging concerts which were almost always headlined by South African acts including Mafikizolo, Oskido, Nasty C and amapiano star and Sir Trill, among others.
At one point, 3D Media had monopoly of all the concerts as the sole music promoter in town, prompting allegations of “mafiarism”.
The show dubbed Park n Chill had supporting acts by DJ Liz, DJ Crazy Black, Umlungu Omnyama, Joe the OF, Mzistozz Mfanafuthi and Harare’s DJ Blaze.
The latest punch on the events company came last weekend during Park n Chill which was headlined by South Africa’s Mas Musiq at Hartsfield.
One artiste, who asked not to be named for fear of victimisation, said: “Remember these guys used to be the go-to-people for an extended period of time. They got used to people stroking their egos and treating everyone like that, while getting away with it. Can you imagine artistes didn’t even have VIP tags? I noticed that some didn’t have any at all which meant that once they got in they were not free to move around in case bouncers kicked them out. I heard even other members of the Press were stranded at the gate. How come you had access?”
3D Media boss Mduduzi Mdlongwa could not be reached for comment as he was not picking calls. Last year, there was a public outcry that in all or most of his shows, the headliners from South Africa performed for not more than 30 minutes. Responding to NewsDay at the time, he said this was because that was the time they would have been booked for.
Matter of fact
- Is 3D Media losing its mojo?
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In the NewsDay Life & Style section on June 12, 2023 we published that 3D Media is losing its mojo insinuating that its standards are supposedly dropping. This was after a number of artists complained to us that the company owes them money. However, it has come to our attention that the company is not called 3D Media, but is called 3D Events. The company has also highlighted that the allegations of not paying artists were false, furthermore they have dismissed reports of having monopoly in the music promoting industry, referencing other players in the game like Five Street Events, DTL Records, Gandiwa (Palace Hotel) and Big Scale to name a few. 3D Events’ boss Mduduzi Mdlongwa also dismissed allegations that they ever hosted Mafikizolo, Oskido, NastyC anywhere in Zimbabwe at any time. He also pointed out that on the day he was contacted for comment it was the day of the show and so he is always available for comment. We, therefore, unreservedly apologise for the inconvenience that we made to the company and its director Mdlongwa through the publication of the story. - Editor
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