Tanaka Chikwenhere
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Numbers: How to connect branding, image and money
Through understanding the connection between branding and image, we can apply an image to money. Branding is linked to the image of money.
By Tanaka Chikwenhere
Sep. 23, 2022
Issuing invoices in the informal sector
Introducing a sequential brand register in the informal and formal sectors will promote Zimbabwean products, people and places.
By Tanaka Chikwenhere
Jan. 6, 2023
Legalising a business with compliance
A legal and financial combination of your trademark allows you to enforce your rights on every business transaction, either on an invoice or delivery note.
By Tanaka Chikwenhere
Mar. 24, 2023
Leaders strive to create benchmarks
Brands are compared and differentiated by their characteristics and attributes, as a more reliable and accurate measurement for consistent results.
By Tanaka Chikwenhere
Jun. 9, 2023
Mother’s touch and midas touch
The Zimbabwean community is relationship based.
By Tanaka Chikwenhere
Jul. 14, 2023
Gold and white papers
Digital art is accurately valued against the price of gold. The value of an artwork is assigned a specific weight of gold according to the measuring standard set by artists
By Tanaka Chikwenhere
Nov. 3, 2023
Online shopping and small businesses
Sales online allow less physical presence in brick and mortar, which reduces operational costs by a marginal percentage.
By Tanaka Chikwenhere
Feb. 16, 2024
Home-based remittance for economic turnaround
The door-to-door business model involves personal selling management.
By Tanaka Chikwenhere
Mar. 8, 2024
Trademarks finance ideal for SMEs
Trademarks finance is a short term and low risk activity in terms of registration. Farmers are also able to take credit using their trademarks as collateral to access funds.
By Tanaka Chikwenhere
Mar. 22, 2024
Brand association, approved standards
Voluntary standards are revolutionary. A brand with an approved standard is quality assured. National and provincial standards will bring about brand association with territories.
By Tanaka Chikwenhere
Apr. 5, 2024
The Zimbabwean voice is leadership
Zimbabweans have embraced the gold-backed currency and said “ZiG imari yedu”, meaning ZiG is our currency.
By Tanaka Chikwenhere
Apr. 26, 2024
Power and leading by example
Our liberation struggle was won through a hierarchy of bodies, including Dare reChimurenga, High Command and the freedom fighters.
By Tanaka Chikwenhere
May. 17, 2024
Winning hearts of the market
Offering personalised customer service is essential. In financial services, knowing your customer is a fundamental rule.
By Tanaka Chikwenhere
May. 31, 2024
Actually, Zim is a great nation!
It will take generations to recover from the trauma that was caused by the liberation struggle
By Tanaka Chikwenhere
Jun. 21, 2024
Principal and country representative
When you are sent and a door is opened for you, you succeed. Having a principal determines your success. You need a predecessor and a mentor to guide you.
By Tanaka Chikwenhere
Jul. 5, 2024
Zim’s enduring glory: Name, legacy worth celebrating
Zimbabwe’s culture is a testament to its glory, spreading through its citizens, businesses, and arts.
By Tanaka Chikwenhere
Aug. 9, 2024
Strength in a strong brand
Strength means customers feel strongly about your brand. Power to move customers for a brand is strength. Listening and speaking to your customers is strength.
By Tanaka Chikwenhere
Oct. 4, 2024
