Business Opinion: Brand activation and entrepreneurship
Key elements of brand activation include experiential marketing, product demonstrations, promotional events, sponsorships, and various interactive initiatives.
By Farai Chigora and Tabani Moyo
Aug. 24, 2025
Gold rush masks deeper problems in mining sector
Gold output has surged this year, buoyed by record global prices that hit $3,500 an ounce in April.
By Amh Voices
Aug. 24, 2025
The art of being a brand ambassador
In the motoring industry, where innovation and style often steal the spotlight, it’s easy to overlook the quiet power of human connection.
By Andrew Muzamhindo
Aug. 8, 2025
Afdis to prioritise profitability, margins
Beverage maker, African Distillers Limited (Afdis) will prioritise profitability and margins through brand mix optimisation, market efficiency, and cost control
By Tatira Zwinoira
Jul. 25, 2025
Hwange’s new CBD takes shape
Hwange town secretary, Ndumiso Mdlalose, said the project has entered the layout design stage, with a formal submission to be made to the Department of
By Sharon Sibindi
Jul. 13, 2025
Govt rewards local industry’s role in economic transformation
He proposed the strengthening of anti-smuggling programmes, highlighting their importance in protecting domestic producers from unfair competition.
By Praise Nyamadzawo
Jun. 3, 2025
All set for Buy Zim Awards
Buy Zimbabwe chairperson and chief executive officer Munyaradzi Hwengwere said buy local was a campaign that should go beyond a patriotic appeal.
By Staff Reporter
May. 30, 2025
CSR: A neglected PR activity
For many organisations, CSR has become little more than a footnote in annual reports or an occasional headline during festive seasons.
By Cliff Chiduku
May. 21, 2025
Customer engagement management and entrepreneurship (Part 2)
Customer experience management enables businesses to provide seamless, individualised interactions tailored to customers’ requirements.
By Farai Chigora and Tabani Moyo
May. 11, 2025
