Direct marketing and entrepreneurial competitiveness
In the realm of advertising and communication with a targeted audience, direct marketing is one of the available options.
By Farai Chigora and Tabani Moyo
Jul. 13, 2025
Why musicians in Zimbabwe must understand child protection policies
Children, who are among the most impressionable audience members, look up to these public figures as role models.
By Raymond Millagre Langa
Sep. 29, 2024
Influencer Marketing and Story Viewing by Instanavigation
Story viewing presents an opportunity for brands to craft compelling narratives that resonate with their target audience emotionally.
By Newsday
Sep. 20, 2024
Customer awareness stages in digital marketing strategy
This would happen to companies that launch new products or have a first mover advantage in a market.
By Anesu Chikumba
Nov. 24, 2023
