Econet Wireless Zimbabwe, the country’s leading mobile telecommunication and technology company, says it is once again exhibiting at the 115th edition of the Zimbabwe Agricultural Show (ZAS) which opens in Harare today (Monday, August 25) and runs for a week.
ZAS, the country’s premier agricultural and business exhibition event, is this year running under the theme “Building Bridges: Connecting Agriculture, Industry & Community”.
The event, which last year attracted more than 250 000 visitors and featured over 560 exhibitors, serves as a vital platform for showcasing innovation, building partnerships, and driving national economic growth.
Through a spokesman, Econet said its participation at this year’s show underscores its commitment to empowering communities and businesses through cutting-edge technology.
“The Zimbabwe Agricultural Show provides an opportunity to directly engage with hundreds of thousands of our customers, get their feedback by listening to them, and showcase how our products and services are continuously evolving to meet their needs,” the Econet spokesman said.
He noted that the company would be showcasing its digital communication and connectivity products, its financial technology (fintech) services, and its insurance and entertainment products, among many others.
“At our stand, visitors can engage in an interactive experience across our broad product portfolio which includes our flagship EcoCash mobile money platform, our Moovah Insurance suite – which covers personal, agricultural, logistics and business risks – and a whole range of digital entertainment and gaming products,” the spokesman said.
Econet will also be showcasing new technologies designed to transform agriculture and water management, including Smart Water Meters.
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“These provide real-time data that helps farmers and water utilities manage water resources more efficiently, reduce water waste, improve customer service, and ensure the sustainable use of water,” he said.
Smart Water Meters are believed to be a game-changer in modern agriculture as they allow farmers and communities to monitor and optimise their water use.
Industry experts say Econet’s presence at ZAS reflects the growing intersection between technology and agriculture.
With agriculture contributing a significant share of Zimbabwe’s GDP, digital solutions in connectivity, mobile payments, insurance and water management are becoming indispensable.
Independent analyst Tafadzwa Moyo said the introduction of Smart Water Meters demonstrates a forward-thinking approach.
“Agriculture today cannot thrive without technology. Farmers need reliable communication, access to markets, financial services, risk protection – and increasingly, smart infrastructure. Products such as Smart Water Meters address one of the most pressing issues for farmers: water efficiency. This is a powerful example of how technology can secure the future of agriculture,” he said.
