ENTREPRENEUR Ngoni Crispen Chisikarambwe believes customer care is important in driving business growth and success.
Chisikarambwe has a passion for business and writing. He started three companies from scratch, and has a success record of writing nine books on business and entrepreneurship. His latest book Business and Entrepreneurship Nuggets, which summarises business, customer care and entrepreneurship, has been incorporated into the Zimbabwe schools curriculum for reference purposes.
Through his experience in running businesses and facilitating workshops, Chisikarambwe recognised the importance of customer care in driving business growth and success.
He reckoned that customer care can be a key differentiator for businesses in today’s competitive landscape.
“By prioritising customer care, businesses can build strong relationships with their customers, drive loyalty and ultimately drive growth. Businesses that deliver exceptional customer care are more likely to stand out from their competitors and attract new customers,” he said.
“The customer care workshop we are hosting on August 2 at the McIntosh Gardens in Hatfield, Harare, will cover the importance of customer care, strategies for delivering exceptional customer care and techniques for building strong relationships with customers.
“Attendees can expect to learn practical skills and strategies that they can apply in their businesses to improve customer care.”
Chisikarambwe added that the workshop was relevant to businesses in Zimbabwe because customer care was a critical component of business success in today’s competitive landscape.
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“Participants can expect to gain practical skills and strategies that will help them to deliver exceptional customer care, build strong relationships with their customers and drive business growth.
“I started Ray Support to provide businesses with the tools and expertise they need to deliver exceptional customer care. Our company offers a range of services, including customer care training, consulting and coaching,” he said.
“My most recent book focuses on the importance of customer care in business growth and success. I explore the strategies and techniques businesses can use to deliver exceptional customer care and build strong relationships with their customers.
“The book provides practical advice and real-life examples of businesses that have thrived through customer care.”
Chisikarambwe, who is also techno savvy, recognises that the rise of digital technology and artificial intelligence has transformed the customer care landscape.
“Businesses can now use technology to deliver personalised customer experiences, respond quickly to customer inquiries and provide 24/7 support,” he said, noting, however, that there are also challenges, such as ensuring that technology does not replace human interaction entirely.
He said for businesses to deliver exceptional customer care they needed to strike a balance between technology and human interaction.
“Businesses can balance technology and human interaction by using technology to augment human interaction, rather than replace it,” he said.
“For example, businesses can use chatbots to respond to simple customer inquiries, while reserving human interaction for more complex issues.
“By striking this balance, businesses can deliver efficient and personalised customer care.”
Common challenges faced by entrepreneurs include lack of training, inadequate resources and poor communication.
Businesses can overcome these challenges by investing in customer care training, providing adequate resources and fostering a customer-centricity culture.
Chisikarambwe said participants were required to pay US$25 to cover tuition, teas, refreshments and a buffet lunch.
