It's Bigger Than Hip-Hop, a platform that significantly impacted Bulawayo's music scene over a decade ago and helped launch numerous careers, is making a highly anticipated return.
Organised and curated by Ambush Entertainment and hosted by POY, the show is scheduled for August 1, at BAC Leisure.
It's Bigger Than Hip-Hop was initially held at the Amakhosi Theatre Centre in 2013, later moving to the then Cape to Cairo in the central business district. The show famously provided a launchpad for artists such as AWA, the late Cal_Vin, Asaph, Young Stan and Thabbz, among others.
Speaking to Standard Style, POY expressed the timely need to revive the platform and help artists hone their craft.
“It’s Bigger Than Hip-Hop is a showcase platform designed to give hip-hop artists a space to sharpen their performance skills; it's been around for a very long time,” POY said.
POY explained that the platform had been dormant for a while, a situation worsened by the passing of Cont Mhlanga.
“Cont Mhlanga was a pivotal figure in allowing us as hip-hop artists to use the legendary Amakhosi Theatre as the main venue for the showcase,” he noted.
He further emphasised the platform's broader vision: "It’s Bigger Than Hip Hop provides artists and corporations an environment to interact, exchange ideas, and network with each other to create collaborations and endorsement deals, as well as keeping the culture alive as we pass on knowledge to the next generation, showing them that hip hop has always been a progressive culture built on the principle of 'each one teach one'."
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"We have partnered with other hip-hop platforms like For The City, No Heeps, Hip-Hop Power Fest, and Wreckersvale, working with Ambush Entertainment, to bring an exciting hip-hop experience to all those who come through for the show at BAC on August 1 as we usher in the summer," he concluded.
